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Creating a world of strong economies, together. 

ICAEW is a world-leading professional membership organisation that promotes, develops and supports over 181,500 chartered accountants worldwide. They provide qualifications and professional development, share their knowledge, insight and technical expertise, and protect the quality and integrity of the accountancy and finance profession.

 

Digital Guidelines

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Graphical Guidelines

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Website Graphics

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Iconography

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Print work

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Brexit Brochure

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Climate Change Concepts

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Digital Art Direction

 
 

Overview

ICAEW partnered with 360 Design after an extensive rebrand was implemented in 2016. The brand had a complete overhaul and 360 Design were drafted in to continue it’s development, leading the creative direction. Growing the relationship over the last few years has been key to making 360 Design an integral player in the recruitment of additional creative partners, copywriters, brand associates and more.

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Work includes:

  • Creative lead

  • Brand identity and development

  • Global guidelines

  • Membership programmes

  • Direct marketing

  • Brochureware

  • Iconography

  • Advertising

  • Interactive and digital

“Matt’s passion and knowledge of design plays a key role in everyday life at ICAEW. His responsibility for driving the brand forward as creative lead is key in evolving our visual identity. His management skills of other design partners, internal marketers are second to none. There is no task to big or small, he just gets it done. He has learnt our business and understood the requirements which makes him a key player at ICEAW and also a key player within our industry”.

Steve Brown
Head of Brand, ICAEW

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